Week 43: How to Create a Brand Campaign with Assets - Part 1

Create your own branding campaign along with campaign assets. We show you how to create a pattern to apply to assets, create illustrations, etc.

Beginner

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This DEX is not for beginners, there is much assumed knowledge. Circle back around to this DEX when you are at an intermediate level.

Intermediate

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We designed our campaign using a bagel so maybe you can design yours using a burger or a hot dog. Choose something simple to start with and follow our instructions to create similar assets for your own brand. For your assets use PSD mockups AND stock imagery.

Advanced

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Design a new logo from scratch. For your assets use PSD mockups and stock imagery. If you are a The Graphic Design School Student or Graduate use your studio photoshoot skills you've learnt from the Module 6 Photography Assignment and feel free to create your own mockups using smart objects in Photoshop.

Time Allocated

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2 Hours for Intermediate: Design a new logo from scratch. Use a mix of free PSD mockups AND stock images.

3-6 Hours for Advanced: Design a new logo from scratch. Using PSD mockups or your photography skills, create 4x of your own unique mockups to present your final assets and showcase within your final campaign.

Design Goals

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Create an asset rich branding campaign.

Constraints

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Use Photoshop for mock-ups and Illustrator for logo and layouts.

Resources

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Software

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  • illustrator
    Adobe Illustrator

    Layers, Mask Tool, Pen Tool, Patterns, Place Link

  • photoshop
    Adobe Photoshop

    Layers, Mockups, Mask Tool, Select Tool, Smart Objects

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Who is this for?
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Whether you are a beginner, intermediate or advanced level designer. There is a brief to suit you. Follow the instructions in the brief to the letter.

How do I submit my work?
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Once you're done upload your image to share. We may upload your image to our new Instagram page, be sure to include your Insta handle (@username) so we can credit you. If you don’t have an Instagram account, you can just type in your name. Leave your details blank if you like.

What is a good size for the images?
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Please make sure your image is of good resolution, it shouldn’t exceed more than 5mb or thereabouts. png, jpeg, svg all acceptable formats. By uploading your image you're giving us permission to publish it.

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What if I want to go further?
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If you love what we do, and think you would like to try your hand at becoming a designer. Check out our courses here.

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If you would like to become a regular video contributor, let us know. Even though we offer them for free, we pay contributors. Or if there is a technique that you would really like to learn, email us a visual, and any ideas you may have.

Can I contact The Graphic Design School
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Anything else you need or want to ask contact us at: info@thegraphicdesignschool.com

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